Monday, December 5, 2011

New Health Center at Hacienda Pinilla


Parker Associates is excited to observe the opening of the new Health Center at Hacienda Pinilla, the 4.500 acre resort community on the Pacific Ocean in Costa Rica, positioned by Parker Associates a decade ago. The Health Center was a dream of HP founder “Pat” Patillo of Atlanta when he began developing his family vacation ranch in the 1990s. 

In addition to maintaining a doctor in residence (Dr. Rojas) to attend to the medical needs of residents, guests and employees 24/7, the Center held its first annual Health Fair this year to serve the surrounding community with public health services (provided in conjunction with the Costa Rica Public Health System CCSS or Caja).  This is a marvelous example of the kind of distinctive amenity that sets this resort community ahead of its competitors.

Best Florida Housing Markets



According to Realtor.com’s “Top 10 Turnaround Report,” based on Third Quarter 2011 data, the following six Florida markets are included as exhibiting the best positive year-over-year housing median price appreciation, inventory reductions and inventory age while also experiencing lower unemployment rates: Miami, Orlando, Fort Myers-Cape Coral, Fort Lauderdale, Sarasota-Bradenton, and Lakeland-Winter Haven.

Most of these same markets were featured just three years ago as having the worst impacts in the nation from the Great Recession.  This report also notes that the number of foreign buyers purchasing homes in these markets increased from 10 percent in 2007 to 31 percent in 2011.

Mobile Phone Internet Usage

There was this year a neat infographic highlighting statistics on how people are using mobile phones in 2011.  The infographic shows that over 1 billion of the worlds 4+ billion mobiles phones are now smartphones, and 3 billion are SMS enabled. In 2014, mobile internet usage will overtake desktop internet usage and already in 2011, more than 50% of all “local” searches are done from a mobile device.

It is all part of a media blitz.  People are multitasking with their phones. 86% of mobile users are watching TV while using a mobile phone, 200+ million users access Facebook from a mobile device and 91% of all mobile internet use is “social” related but not necessarily to interact via the Internet.  Much of this socializing is text and talk related.

Most who access the Internet do so to find something immediate and geo-centric.  They are in a location at a specific time and want to know more or they simply want to waste time playing games.  Over half of all searches for local stuff are performed from a mobile device.  Checking the weather or exploring maps and directions are two of the top uses for mobile phones while finding out more about a dining or entertainment choice is also high on the list as a highly utilized type of browsing.

With the continuing saturation of the marketplace with mobile phones and applications, it is imperative that a plan for your company to incorporate such technologies is in place.  Companies must have a web site designed specifically for mobile phone access.  Mobile phone browsers are different and must be specifically designed for.  PTC Computer Solutions has a full understanding with a focus on bringing companies to this market and can answer all your questions on how to get wirelessed in.  Go to www.ptccomputersolutions.com , contact PTC Computer Solutions at info@ptccomputersolutions.com or call 904.992.1742 for more on how to get wirelessed in and stay on top of these new technologies.

Tuesday, November 15, 2011

PTC Computer Solutions Involved with New Client

PTC Computer Solutions has recently been retained to assist in the redesign and installment of Search Engine Optimization best practices on the web site for WorldFitEquip based out of Jacksonville Beach, Florida.  This will involve an extensive redesign and will put WorldFitEquip at the top of the Search Engine Listings across the world.

If you have Search Engine Optimization needs or any online marketing questions, please contact David Parker at info@ptccomputersolutions.com or see our web site at www.ptccomputersolutions.com for more information.

Wednesday, October 19, 2011

Cell Phone Usage Survey Results

PTC Computer Solutions conducted a survey of a random group of individuals to ascertain the types of services people are using their cell phones for.  PTC Computer Solutions makes research and demographics a significant part of their marketing strategies for all of their clients and this information was to assist in ascertaining the importance of the cell phone in the community as a whole.  There was no specific demographic cross-tabbing of the demographic to the usage or efforts to delineate between the demographic differentiators and the raw usage information, so it is important to note that this data is specifically for understanding what people are doing on a daily or weekly basis with their cell phones.

The following graph shows the usage with respect to the questions posed:

1.  How often do you use your cell phone for talking with others?
2.  How often do you use your cell phone to send and receive text messages?
3.  How often do you use your cell phone to access and utilize social networking sites such as Facebook, LinkedIn, Twitter, or others?
4.  How often do you use your cell phone to receive and send email?
5.  How often do you use your cell phone to take pictures and share them with others?



Not surprisingly, almost the entire population utilizes their cell phones to talk and send and receive text messages.  I don't think we were at all surprised at these results.  However,we at PTC Computer Solutions really felt that there would be a stronger percentage of the population utilizing their cell phones to get online with their Social Networking sites such as Facebook, LinkedIn, and Twitter.  The interesting result here was that over 1/3rd of the population never uses their cell phones for Social Networking and slightly under 1/3rd don't use it for sending or receiving email.  A smaller percentage don't use their cell phone for sharing photos which is also a somewhat surprising number.

All in all, the results of this survey were to discover the usage of cell phones in the local community for the purposes of utilizing some of the marketing aspects toward those newer media such as the Social Networking sites of Facebook, LinkedIn, and Twitter but it is not clear that there should be a large amount of effort put into those areas as of yet, although PTC Computer Solutions is confident that these numbers will increase significantly as the Smart Phones become more accessible to less affluent segments of the population.

If you are interested in research and demographics or surveying a specific population toward a specific end, contact PTC Computer Solutions at info@ptccomputersolutions.com or  904-992-1742 with your detailed needs.  They are ready to assist you in reaching your online marketing objectives.

David W. B. Parker
davidp@ptccomputersolutions.com
www.ptccomputersolutions.com
904-992-1742
Serving the Internet and Web Community from the Jacksonville and Jacksonville Beaches area since 1996.

Tuesday, August 30, 2011

Social Networking and Cell Phone Usage Survey

Social Networking and Cell Phone Usage Survey: Please Answer These 8 Questions on Social Networking and Cell Phone Usage. It will only take a minute and help us out. Thanks.

Oh Canada!


Marilynn and I frequently travel back to our homeland of Canada to visit friends and relatives. But, the impact of the recession restrained our travel habits, and our trip to eastern Ontario this month was our first experience in Canada since 2006.  We were amazed at the changes.

Although our 12-day motor trip to and from the Buffalo airport only included the small portion of Canada encompassing the vast area of metropolitan Toronto, this is the sector of the country exhibiting the strongest impact from the growing economy.  Yes, while the United States became mired in economic distress, our neighbor to the north has maintained a steadily increasing economic growth rate.  The Canadian dollar is now valued above the U.S. dollar after being valued at less than two-thirds of American currency just five years ago.  What makes this Canadian growth even more remarkable is that the troubled United States is by far Canada’s biggest trading partner.  Furthermore, a high percentage of Canadian companies are owned by American interests which terminated or cut back many of their subsidiaries in Canada.  The huge General Motors plant in Oshawa east of Toronto is winding down production and Chrysler has closed its historic operations in Windsor, across the border from employment struggles in Detroit.

But, despite these negative impacts upon Canadian employment and productivity, this country’s economic indicators continue their upward trend.  Why?  I asked my knowledgeable Canadian friends during this trip.  They gave me three strong reasons. 

First, and foremost, Canada still relies heavily on exports of natural resources which continue to be in demand despite the American recession.  Oil, of course, continues to flow from the vast Alberta oil reserves to refineries in the United States.  And, regardless of the rapid decline in American home-building, Canadian timber products enjoy increasing demand in China and other Asian nations. This country’s farmers continue to export agricultural products around the world.

The second reason is based on Canada’s historic regulation of its banking industry that generated a small number of large banks with strong cash reserves, compared with the fragmented banking system in the United States that has been suffering a surge of bankruptcies resulting from the lax credit policies originating from the Reagan Administration’s relaxation of bank regulations over 20 years ago.  Huge Canadian banks such as the Royal Bank of Canada (RBC) and the Toronto Dominion Bank (TD) and the Bank of Nova Scotia (Scotia) are aggressively purchasing small banks in many parts of the United States as well as in developing nations in South America and the Orient. 

The third strong reason for Canadian growth in the face of American decline is immigration. One of my friends even joked that French will soon be replaced by Chinese as Canada’s second language.  Despite continuing pride in its British roots, Canada has become a diverse nation of many cultures which compete for intellectual achievement and innovation, in addition to attracting investment from their former homelands in other parts of the world.  A drive through central Toronto presents a kaleidoscope of international cultures pursuing their own historic traditions within the framework of their new world.  While we in southern border states become embroiled in preventing migration of people unlike ourselves, the Canadian government and its people embrace newcomers from every land and religion, with full recognition that diversity is the strength of a modern nation.

Although the Premier of Ontario is reportedly adopting some cost-cutting principles of the U.S. “Tea Party” movement, development growth in this province is continuing at a pace reminiscent of our trip to China earlier this year. The drive from Buffalo to Toronto along the historic Queen Elizabeth Way now features new multi-story office buildings in continuing array from Hamilton to Toronto.  Three expressways, including one automatic toll road, now serve this corridor in addition to increased service by the GO Train.  It appears that this corridor will be unified urban development within this decade (over 5 million residents now live in greater Toronto). 

Government investment in new and improved infrastructure is apparent throughout Ontario, and the new “En Route” way stops are particularly impressive on expressway routes. They feature a food court containing several fast food outlets and a fresh market adjacent to a large modern seat-yourself dining area. Of course, Toronto’s underground subway system has served as a model for growth in other cities around the world in attracting high-rise growth centers (Transit Oriented Development) at formerly suburban station stops.  These dispersed growth centers have contributed to a more balanced vehicle traffic flow throughout the Toronto metropolitan area.  The 10-lane 401 Expressway across the northern side of Toronto is equipped with more frequent electronic signs advising travelers of traffic current conditions throughout the length of this key traffic corridor.

Despite Canada’s self-sufficiency in oil consumption, much of the investment in new and improved transportation infrastructure is provided by ear-marked gasoline taxes.  Thus, gasoline is considerably more expensive than in the United States, a policy that is pursued in European countries as well as Canada, thereby ensuring long-range financing for government investment in infrastructure to support economic growth (see my July blog on infrastructure).

Driving through Ontario provides a sharp contrast with American urban areas in terms of new business development supported by modernized infrastructure.  Our United States government legislators might learn more about the linkage between public and private investment by a visit to Ontario (much shorter and less expensive than the trip to China that I recommended in my June blog). 

Find out more about Parker Associates at www.parkerassociates.com.   If you have a need or opportunity or land development, please call David or Chris Parker for a free consultation at (904) 992-9888 or email us at info@parkerassociates.com to discuss your specific needs or opportunities. We understand consumer interests.  This blog and all the social networking for Parker Associates is maintained and operated by PTC Computer Solutions and PTC Communications.  For more on PTC Computer Solutions or PTC Communications, go to www.ptccomputersolutions.com or www.ptccommunications.com respectively.  If you are interested in contacting either of these marketing companies, email PTC Computer Solutions or PTC Communications at info@ptccomputersolutions.com or info@ptccommunications.com respectively for your specific web or online marketing questions or needs.

Wednesday, July 13, 2011

Infrastructure Disaster

For the past five years, the Urban Land Institute and Ernst & Young have sponsored an annual report on infrastructure in the United States and around the world.  The ULI then sends spokesman Ed McMahon to its regional meetings to summarize the report.  Ed is a great speaker and presents the dismal state of U.S. Infrastructure in piercing fashion with the aid of excellent data illustrated in clear graphics.  For those of us in the real estate development industry, his message is shocking.

The condition of American infrastructure – roads, bridges, water lines, sewage treatment plants and dams serving the primary economic centers – is deplorable.  What’s worse is that there is no concrete plan to update systems that are many decades old, let alone bolster them with new equipment.  Governor Rick Scott of Florida gained a nationwide reputation when he turned down a $2.4 billion federal grant for initiating a high speed rail line to alleviate traffic congestion between Tampa and Orlando, by stating that he didn’t believe it would work  -- this decision from a former executive of health care facilities with a stated mission to cut government costs.  Of course, the grant money was re-distributed to other states while Florida’s traffic congestion continues to limit economic growth.

Ed McMahon reported that our entire current national budget for infrastructure is $2.4 billion – the lowest of any developed nation.  The United Kingdom , in comparison, has a budget of over twice as much ($5.4 billion) for maintenance and improvement of infrastructure in a country the size of Wisconsin.  Both China and India, on the other hand, have each budgeted $1 trillion over the next five years for infrastructure.  The leaders of these rapidly expanding countries understand the need to provide physical support for economic growth rather than simply argue about the philosophy of growth generation.  Our country appears to have little issue with spending $700 billion annually on global conflicts in the name of defense, while our nation’s infrastructure continues to deteriorate through lack of attention.

I have no idea whether the ULI/Ernst & Young report is read by elected officials (apparently not by Governor Scott) or even their professional staff members.  I do know that this country’s continuing population expansion will place even greater demands upon our aging infrastructure than in the past.  It is a condition that threatens to constrain our economy much greater than the private money market.  Regardless of rhetoric to the contrary, businesses cannot expand without government support.  Our nationwide infrastructure is a key component of that support.  Please make your voice heard in Washington.

David F. Parker

Tuesday, June 7, 2011

AMAZING CHINA

During May of 2011, Marilynn and I spent almost three weeks in China, re-visiting places we had toured on our prior trip in 2000 as well as visiting new places. On this trip, we visited ten cities and traveled over 4,000 miles in China. Our overall impression was of a country full of energy, extending from the endless pattern of skyscraper buildings rising in almost every city, dwarfing the crowds of well-dressed and young-looking employees hurrying to and from work; and the fast trains and fast vehicles speeding through the countryside on new roads and rails and bridges; and on to the busy farmers, both male and female, toiling in the small fields using ancient techniques and implements. Following are some of my observations on these visits to China, followed by a more detailed description of The Three Gorges Dam and its apparent impact on some 1.3 million residents of the reservoir area.

Chinese People

The Chinese people that we met appeared happy and intensely proud of their country and its progress, but at the same time sincerely pleased to welcome American visitors. As a people, they exhibit far more differences than similarities in appearance, despite recurring facial characteristics that seem distinctive to their oriental ancestry. Although skin colors vary from light to dark, relative to occupation (inside or outside labor), just as they do in the United States, we never encountered anyone with African coloring (either visitor or resident). We did observe a few women in traditional Muslim attire in the cities. Although the average Chinese person appears shorter and thinner than his/her American counterpart, I regularly encountered unusually tall and occasional overweight Chinese. Although billboards and magazines tend to use Caucasian models and western dress, I observed many beautiful Chinese women (and probably handsome men that did not notice.

Almost all of the Chinese people with whom we chanced to interact with were polite and friendly, despite our language difficulties (with the notable exception of standing in line where the Chinese appeared to adopt the habit of cutting-in as normal behavior). The taller men in our group frequently were asked to pose for pictures by young women and families, a compliment to the American population in general. In general, they appeared happy, both with each other, and with foreigners in their midst.

We never witnessed a crime in all of our travels in China (despite our guide's warnings about purse-snatchers and pick-pockets). Marilynn and I strolled down a working-class street lined with open shops and upper apartments at sunset without any concerns. Several obviously lower-income people smiled and greeted us in Chinese. Although we encountered an occasional beggar, usually with a physical deformity, the majority of people appeared well-dressed and healthy.

New wealth was apparent in every city by the abundance of expensive and relatively new automobiles, as well as high fashion shops and well-dressed young people. Street cafes and bars were crowded with local young people in the evenings. We were especially impressed with the number of young people traveling on domestic airlines and attending major tourist attractions (and on both of our river cruises).
Increasing affluence is obvious. At the same time, the reported 55 percent of the population defined as farmers were toiling in the fields next to the expressways with non=mechanized methods -- water buffalo pulling plows, men and women planting by hand, threshing grain by hand -- difficult labor contrasted with the expensive cars and tour buses streaming by on the adjacent expressways (our guide claimed that the ancient methods are purposely encouraged to maintain employment). The two major contrasts between our 2000 trip and the current visit were (1) the decline in smoking (they even celebrated national no-smoking day during our visit), and (2) the substitution of motor-driven mopeds, scooters and motorcycles for bicycles.

Chinese Economy

China is an amazing country that is growing rapidly toward the world's largest economy while maintaining a stable population of 1.4 billion people through its one-couple/one-child regulation (now modified upward for farmers to supplement their labor supply). In just 60 years since the victory of Mao Zedong, China has emerged from a predominantly agrarian society to a multi-dimensional urbane society of creative energy coordinated by the wealthiest government in the world.

The gross national product of China continues to flourish with an annual growth rate above 9 percent (compared to 2 or 3 percent in the United States). Housing price inflation varies by city, with a modest 2.3 percent in Shanghai up to 12 percent in smaller cities such as Yueyang. Investors are purchasing a larger share of new luxury apartments relying upon future price inflation for profit. However, the government is preparing controls to curb inflation to prevent an overheated economy. The tourism industry continues to thrive despite reduced American and European visitors. Domestic tourism is up over 10 percent from last year.

These increases are generating continuing opportunities for enthusiastic young people to improve earnings and adopt the characteristics of a rising middle class. Economic growth is obvious everywhere, from the high-rise construction of offices and apartments in Shanghai and Hong Kong to the new factories in the suburbs of Fuling, Xi'An and Guillin. It is obvious from the bumper-to-bumper traffic in Beijing and the crowded domestic airlines between major cities.

The vibrancy of busy people, in both business attire and work clothes, is apparent in every city that we visited and on every day of the week -- proud, confident people of all ages, living a better-than-satisfactory lifestyle in a country which gives them pride.

Chinese Economy Stimulants

Rather than the separation of business and government that characterize most countries, the Chinese government actively participates in business through public corporations, joint ventures and investment banks. It owns all the land in China and provides long-term leases to users with ownership of the facilities on the land at the end of the lease. In addition to its 17 percent value-added tax on consumption goods, the major share of its revenue is generated from its direct participation in business and construction participation -- no income tax and no property tax.

The Chinese government ensures economic growth opportunities by investing in the support activities necessary to business success, including most importantly:

  •     Modern infrastructure of transportation (express highways, high-speed trains, new air/rail terminals),  communications (wi-fi, cell towers, broadband), and ocean/land freight facilities.
  •     Support services of education and health care to ensure to ensure increasingly sophisticated labor force
  •     Tourist attractionsto bolster rapid growth in both international and domestic tourism industry and allied local sectors
  •     Fiscal support to ensure capital investment for long-term financing and facilities construction
  •     Subsidized housing and income supplements to raise standard of living of lower-income population and increase trained labor force
  •     Regulation of both corporate and public activities to reduce corruption and criminal practices.
The direct intervention of government in business and support services is in direct contrast to the American principle of "less government is best government."  However, the outstanding success of the China economy and improving lifestyle of its people is worthy of objective examination by those who assume leadership positions in this country.  The necessary coordination between entrpreneurial enterprise and public support facilities and programs is beyond poltical principles.  Practical lessons for improvement from diverse societies present opportunities for creative public policy directions.



The Three Gorges Dam

The origination of the Three Gorges Dam dates back to 1919 when the founder of modern China, Dr. Sun Yat-sen, proclaimed the future goal of exploiting the water resource of the mighty Yangtze River. In 1956, Chairman Mao Zedong described a blueprint of the Three Gorges project.  The National People's Congress approved the project in 1992 and construction began in November 1994.  The project was well advanced when we toured the site in 2000 and viewed the first of 32 hydro-electric generators incorporated into the dam as well as the foundations for the double series of five water-powered lift-locks designed to transport ships of 10,000 ton capacity to the upper river.  It took our cruise ship 160 minutes to complete the trip through the five locks in 2011 (the much faster hydraulic lift-lock can lift a ship in 25 minutes, but it will not be complete until 2015). There is no ship fee for passage through the locks.  When the power generation reaches full capacity in 2012, it will supply 1.8 million kilowatts per year compared with 1.3 million for the Itaipu Dam on the Parana River in Brazil/Paraguay and 1.1 million for the Grand Coulee Dam on the Columbia River in the United States.

The site of the Three Gorges dam is surrounded by granite bedrock mountains which extend westward providing a natural basin for the reservoir to rise up to 175 meters above sea level (the dam top is 185 meters above sea level) -- thus the name "three gorges" which extend through the mountains westward from Yichang. The dam is designed to lower the water level to 145 meters during the dry season without affecting power transmission. Although the reservoir level was reduced when we toured in 2011, the river current appeared much more modest than the fast pace during our 2000 boat cruise up the river from Yichang to ChongQuing. During our similar 2011 trip, the country was suffering from a drought which caused the water level to be lowered 15-20 meters from the top level, but the high water mark was evident throughout the reservoir and all new housing and other buildings were located well above it.

Resettlement was a major component of the Three Gorges project -- the total land area inundated by the reservoir is 632 square kilometers. in 20 counties over land in Hubei Province and ChongQuing District, and including two cities, 11 counties and 116 towns; and, it inundated or influenced 1,599 business enterprises and 24,600 hectares of farmland and a total of 1.3 million residents.  In addition to land and housing compensation, the project has allocated a portion of continuing hydro-electric revenues to local economic development.

Although our 2011 tour did not include any detailed inspections of re-settlement housing, views from our tour ship indicated both single-family and multi-family structures of 1-4 stories of simple design (all-white exteriors) that appeared to be excellent construction.  Apparently they were located in proximity to the now-flooded sites of original residents (all land in China is owned by the government and leased to occupants, so re-settlement apparently included compensatory land as well as new housing).  In addition to scattered housing along the water-edge, the government organized some complete new villages and substantial additions to existing villages and cities for non-farmer residents (primarily persons who worked on, or in support of, river boats, as well as fishermen).  We toured the first of such villages in 2000 which contained excellent streets and landscape around well-constructed six-story walk-up apartments.  As is the custom in China housing (and many other countries we have visited), the interiors of these dwellings contained no finish materials or fixtures (raw concrete walls), so they seemed crude to our American eyes.  But an interpreted interview with a new resident indicated that he and his family were elated to move into one of these dwellings from their former mud brick and tin roof hovel by the riverside. The biggest disappointment for me was the lack of community gathering facilities.  The new village did contain a small retiree center, but we did not see any facilites for younger residents in 2000 (no religious facilities, although there is apparent freedom of religion in China and we did see a few Buddhist, Catholic and Protestant Evangelical facilities in cities we visited, as well as historic Buddhist shrines -- usually containing multi-level pagodas -- maintained for tourist attractions). 

The Three Gorges Dam and resettlement is the largest unified urban development project in history.  Although closer inspection may reveal criticisms of many aspects of the program and results, my cursory review is one of admiration for an extraordinarily complex undertaking that appears to be a success story well worth visiting. 

DFP, June 6, 2011